Fashion concept buyer's shop Integration of design and art
Fashion is about creativity, lifestyle and the present. Different fields of art are connected with each other to a certain extent. From clothing to architecture, color to space, each and every art practice exudes the glory of rational thinking, and also the beauty of emotional feelings. On the Avenue des Champs Elysées in Paris, Ginza area in Tokyo, and the Fifth Avenue of Manhattan, there are numerous flagship stores of fashion brands, which showcases the unparalleled role of retail interior design in the marketing strategy of these fashion brands.
An inspirational journey starts from a lipstick is the idea behind SALONE DEL SALON’s recent completed design of a Duier store. Located in the annex building of the new landmark of Zhengzhou, the Greenland Towers, the project enjoys an advantageous commercial environment. As the founder of such a well-known niche brand in the industry, the client has excellent fashion sense. The store not only has its own original designed clothing, but is also a multi-brands boutique store. And they even provided reservation service via an APP, so that customers can try up clothes with make-ups on upon arrival. By doing this, the store tries to make the purchasing process more people oriented. And this has also posted a challenge to the interior design, for designers must figure out a way to organically integrate the displaying function with a good shopping experience.
With white and grey as the basic tone of the space, materials like transparent glass, metal and mirrors are used a lot in this design so as to visually extend the depth of the space. Matt self-leveling material of Pandom is used on the ground. The split and aggregated patterns are designed to pay tribute to the burst of creativities in the industry. From dawn to sunset, natural light and shadow gradually permeate through; the lights in the store are built with point and contrast lights to make the space a humble existence, and the brand personality more prominent to see.